AMP Expenses Not  Separate International Transaction: Delhi HC Upholds ITAT Decision [Read Order]

The Revenue appealed against the ITAT's order, which agreed with the CIT(A) that AMP expenses were part of regular business and not a separate international transaction. This matched earlier rulings in favour of the assessee, such as in Sony Ericsson and Maruti Suzuki.
AMP Expenses - Separate International Transaction - Delhi HC - ITAT Decision - TAXSCAN

The Delhi High Court in a recent ruling,upheld the Income Tax Appellate Tribunal (ITAT) decision for Assessment Year (AY) 2012-13, stating that Advertising, Marketing, and Promotion(AMP) expenses are not a separate international transaction. The Revenue- appellant  appealed against the ITAT order dated 24.07.2024 for AY 2012–13, which upheld the Commissioner of Income Tax(Appeals)[CIT(A)]’s decision that…

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