Brand Promotion Expenditure to Force India are Revenue in Nature, allowable as Deduction: ITAT rules in favour of United Breweries [Read Order]

Brand Promotion Expenditure - Brand Promotion - Revenue in Nature - Deduction - ITAT - United Breweries - Taxscan

In a significant ruling in favour of United Breweries, the Bangalore bench of the Income Tax Appellate Tribunal ( ITAT ) has held that advertisement expenses for brand promotion are revenue in nature and are allowable as deduction. The assessee is engaged in the business of manufacturing and sale of beer under different brands like…

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