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Branding Expenses by Start-Up before Commencement of Business constitute “Business Loss”: ITAT [Read Order]

By Yogitha S. Yogesh - On February 7, 2023 6:30 pm - 2 mins read

In a recent case, the Mumbai bench of the Income Tax Appellate Tribunal (ITAT) held that branding expenses by a Start-Up before the commencement of business constitute “Business Loss” and a claim by the assessee was allowed. M/s Qyuki Digital Media Private Limited, the assessee challenged the order passed by the CIT(A)-21, Mumbai, which upholds…

M/s Qyuki Digital Media Private Limited vs Dy. CIT

Counsel for Appellant:   Prateek Jha & Prayag Jha

Counsel for Respondent:   Riddhi Mishra

CITATION:   2023 TAXSCAN (ITAT) 357