The Colgate-Palmolive Company invited applications for the post of Brand Manager / Marketing Manager.
Qualifications knowledge & experience:
- MBA in Sales and Marketing from a tier-1 B-school
- 4-6 yrs of overall post-MBA experience, preferably in FMCG
- Atleast 2yrs of experience in field sales and/or digital marketing and brand management
- Strong business acumen and data and analytics skills
Ker Responsibilities
A brand strategist
- Curate the brand strategy by mapping consumer and competitor insights and trends and operationalise it by co-developing an Annual Grid of activities with the Leadership based on the category strat. plan
A product imagineer
- Develop creative solutions to innovate and transform the products to be relevant in the current context and suited to the consumers’ need and purpose
An owner of remarkable commercial success
- Have complete clarity and command on the P&L of the brand, orient yourself towards driving a positive impact on the top and bottom-line margin and improving profitability by carefully planning investments for long-term brand building
A storyteller of the brand
- Craft a precise story for communicating your brand in an evocative way and give way to best-in-class media planning by partnering with Digital Media Managers across platforms (IMC, E-commerce, Omnichannel REs)
A mirror of the consumer
- Be a fly on the wall and constantly practice social listening to be glued to everyday consumer chatter, chase consumer footprints across online and offline touchpoints of the consumer journey and swiftly act on the inputs received through an analysis of promotions, packaging, advertising etc.
JOB LOCATION: Mumbai, Maharashtra, India
For more details and to apply, click here
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