The Flipkart invited applications for the post Senior Manager Category Marketing
Education/Qualification:
PGDM/MBA in Marketing
R͏oles & Responsibilities
Traffic planning:
- Develop and implement comprehensive traffic driving strategies across all channels.
- Analyze customer data and trends to identify growth opportunities and optimize existing initiatives.
- Monitor and analyze key traffic metrics (channel-wise) and provide regular reports and insights to the team.
Merchandising & Visibility:
- Collaborate with the merchandising team to plan and execute effective CLP merchandising strategies.
- Maximize product visibility, Click-Through Rates (CTR), and sales.
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Customer Engagement & Programs:
- Develop and implement innovative customer programs to encourage repeat business and increase customer base.
- Create targeted programs to acquire new customers, with a specific focus on students and female customers.
- Manage CRM systems and analyze customer data to personalize marketing efforts.
- Events & Promotions:
- Plan, organize, and execute engaging events to drive traffic, generate excitement, and deliver Gross Merchandise Value (GMV).
- Collaborate with internal and external stakeholders for successful event execution.
- Track event performance and analyze key metrics to optimize future events.
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CRM:
- Push notifications planning and execution
- WhatsApp planning and execution
- Overall Traffic Performance:
- Take ownership of all key traffic metrics and develop strategies for continuous improvement.
Skills Required:
- Marketing, Merchandising, Planning
JOB LOCATION: Bangalore, Karnataka
For more details and to apply, click here
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