MBA Vacancy in Flipkart

The Flipkart invited applications for the post Senior Manager Category Marketing

Education/Qualification:

PGDM/MBA in Marketing

R͏oles & Responsibilities

Traffic planning:

• Develop and implement comprehensive traffic driving strategies across all channels.
• Analyze customer data and trends to identify growth opportunities and optimize existing initiatives.
• Monitor and analyze key traffic metrics (channel-wise) and provide regular reports and insights to the team.

Merchandising & Visibility:

• Collaborate with the merchandising team to plan and execute effective CLP merchandising strategies.
• Maximize product visibility, Click-Through Rates (CTR), and sales.

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Customer Engagement & Programs:

• Develop and implement innovative customer programs to encourage repeat business and increase customer base.
• Create targeted programs to acquire new customers, with a specific focus on students and female customers.
• Manage CRM systems and analyze customer data to personalize marketing efforts.
• Events & Promotions:
• Plan, organize, and execute engaging events to drive traffic, generate excitement, and deliver Gross Merchandise Value (GMV).
• Collaborate with internal and external stakeholders for successful event execution.
• Track event performance and analyze key metrics to optimize future events.

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CRM:

• Push notifications planning and execution
• WhatsApp planning and execution
• Overall Traffic Performance:
• Take ownership of all key traffic metrics and develop strategies for continuous improvement.

Skills Required:

• Marketing, Merchandising, Planning

JOB LOCATION: Bangalore, Karnataka
For more details and to apply, click here

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