Freshworks invited applications for the post of Lead Partner Marketing – AWS.
Qualification:
Responsibilities:
- Alliance Management:
- Build and maintain a strong relationship with AWS marketing and alliance teams.
- Serve as the primary point of contact for all marketing activities related to the AWS partnership.
- Strategy Development:
- Develop and execute a comprehensive marketing strategy in collaboration with AWS to drive joint business objectives.
- Identify and prioritize marketing opportunities and campaigns that align with both our company’s and AWS’s goals.
- Campaign Planning and Execution:
- Plan, develop, and implement joint marketing campaigns, including digital marketing, events, webinars, and content marketing.
- Manage the end-to-end execution of campaigns, ensuring timely delivery and performance tracking.
- Content Creation:
- Collaborate with internal teams and AWS to create compelling content, such as case studies, whitepapers, blogs, and videos, that highlight the benefits of our solutions on the AWS platform.
- Ensure all content is aligned with AWS brand guidelines and messaging.
- Performance Measurement:
- Monitor and analyze the performance of joint marketing activities and campaigns.
- Provide regular reporting on key metrics and insights to stakeholders.
- Budget Management:
- Manage the marketing budget allocated for AWS alliance activities.
- Ensure optimal use of funds to achieve the highest return on investment.
- Collaboration and Communication:
- Work closely with sales, product, and other marketing teams to align joint efforts and maximize impact.
- Communicate regularly with AWS partners to ensure alignment and mutual understanding of goals and activities.
- Event Management:
- Coordinate and manage joint events, including trade shows, conferences, and AWS-sponsored events.
- Ensure effective representation and promotion of our solutions at these events
Job Location: Bengaluru, Karnataka, India
For more details and to apply, click here
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