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![Advertising & Sales Promotion Spend to Dealers Not ‘Fringe Benefit’: ITAT deletes ₹1.08 Cr FBT Addition [Read Order] Advertising & Sales Promotion Spend to Dealers Not ‘Fringe Benefit’: ITAT deletes ₹1.08 Cr FBT Addition [Read Order]](https://images.taxscan.in/h-upload/2026/01/29/500x300_2122382-advertising-sales-promotion-spend-dealers-fringe-benefit-itat.webp)
Advertising & Sales Promotion Spend to Dealers Not ‘Fringe Benefit’: ITAT deletes ₹1.08 Cr FBT Addition [Read Order]
The Mumbai Bench of the Income Tax Appellate Tribunal ( ITAT) has held that expenditure incurred on advertising, publicity and sales promotion towards...


![ITAT Upholds Assessee’s Consistent 70:30 Allocation of Sales Promotion and Financial Expenses Between Revenue and Capital Work-in-Progress [Read Order] ITAT Upholds Assessee’s Consistent 70:30 Allocation of Sales Promotion and Financial Expenses Between Revenue and Capital Work-in-Progress [Read Order]](https://images.taxscan.in/h-upload/2025/11/29/250x150_2108710-itat-assessee-sales-promotion-financial-expenses-revenue-capital-taxscan.webp)
![Relief to Trinetra Cements: CESTAT allows Cenvat Credit on Event Management Services and Mandap Keeper Services [Read Order] Relief to Trinetra Cements: CESTAT allows Cenvat Credit on Event Management Services and Mandap Keeper Services [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/05/Relief-to-Trinetra-Cements-Trinetra-Cements-CESTAT-allows-Cenvat-Credit-Cenvat-Credit-Event-Management-Services-Mandap-Keeper-Services-taxscan.jpg)
![Sales Promotion is Post-Manufacturing Activity, Not Eligible for CENVAT Credit: CESTAT [Read Order] Sales Promotion is Post-Manufacturing Activity, Not Eligible for CENVAT Credit: CESTAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2022/08/Sales-Promotion-CENVAT-Credit-CESTAT-taxscan.jpeg)
![Expenses towards Gifts purchased for Sales Promotion allowable as Income Tax Deduction Even If List of Recipients are not provided: ITAT [Read Order] Expenses towards Gifts purchased for Sales Promotion allowable as Income Tax Deduction Even If List of Recipients are not provided: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2022/03/Expenses-Gifts-purchased-Sales-Promotion-Deduction-ITAT.jpg)
![Michelin India not eligible for Deduction of Expenses incurred for Sales Promotion in Indian Market: ITAT [Read Order] Michelin India not eligible for Deduction of Expenses incurred for Sales Promotion in Indian Market: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2020/06/Michelin-sales-promotion-Deduction-Expenses-Indian-market-ITAT-Taxscan.jpeg)
![Service Tax cant be levied on Remuneration for Sales Promotion as it was already subject to Income Tax: CESTAT [Read Order] Service Tax cant be levied on Remuneration for Sales Promotion as it was already subject to Income Tax: CESTAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2018/07/CA-Firm-Remuneration-Taxscan.jpg)