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ICMAI Seeks CMAs Suggestions on Advertisement & Promotional Norms to Enhance Global Competitiveness
The proposed framework is slated to provide CMAs with greater professional visibility while preserving ethical standards. The Institute...



![Pass Through Cost directly relatable to Advertisement & Publicity, Business Promotion and participation in trade events are excluded from cost base :ITAT Grants relief to BBC World (India) [Read Order] Pass Through Cost directly relatable to Advertisement & Publicity, Business Promotion and participation in trade events are excluded from cost base :ITAT Grants relief to BBC World (India) [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/11/bcc-1.jpg)
![Advertising Corporation of India liable to pay Service Tax on Advertising Services to Government of India: CESTAT [Read Order] Advertising Corporation of India liable to pay Service Tax on Advertising Services to Government of India: CESTAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/09/Advertising-Corporation-India-pay-Service-Tax-Advertising-Services-Government-India-CESTAT-TAXSCAN.jpg)
![Relief to India Cements, No service Tax Payable under Sale of Space and Time for Advertisement on Sponsorship of Sports before 2010: CESTAT [Read Order] Relief to India Cements, No service Tax Payable under Sale of Space and Time for Advertisement on Sponsorship of Sports before 2010: CESTAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/08/Relief-Relief-to-India-Cements-India-Cements-No-service-Tax-service-Tax-taxscan.jpg)
![ITAT upholds enhanced addition relating to Advertising & Marketing Expense due to failure to substantiate Business Purpose [Read Order] ITAT upholds enhanced addition relating to Advertising & Marketing Expense due to failure to substantiate Business Purpose [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/07/ITAT-Advertising-Marketing-Expense-Business-Purpose-taxscan.jpg)
![Payment for Advertisement attracts TDS u/s 194C even if there is no Written Contract: ITAT [Read Order] Payment for Advertisement attracts TDS u/s 194C even if there is no Written Contract: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2021/08/Payment-for-Advertisement-TDS-Taxscan.jpg)
![Activity of Advertisement and Sale Promotion is post Import Activity, Importer not obliged to pay any amount on such Expenditure: CESTAT [Read Order] Activity of Advertisement and Sale Promotion is post Import Activity, Importer not obliged to pay any amount on such Expenditure: CESTAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2020/02/Advertisement-Sale-Promotion-Li-Ning-CESTAT-Taxscan.jpg)
![Advertisement Services Without Any Nexus to The Output Service Can’t Be Treated as Input Service: CESTAT [Read Order] Advertisement Services Without Any Nexus to The Output Service Can’t Be Treated as Input Service: CESTAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2018/05/Advertisement-Taxscan.jpg)

![Sponsorship Service on Sports Events are Equal to Advertisement/ Sales Promotion of Goods: CESTAT allows Cenvat Credit [Read Order] Sponsorship Service on Sports Events are Equal to Advertisement/ Sales Promotion of Goods: CESTAT allows Cenvat Credit [Read Order]](https://www.taxscan.in/wp-content/uploads/2016/08/Service-Tax-Taxscan.jpg)