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![Relief to Louis Vuitton: ITAT Holds Bright Line Test not valid Method for making TPA on Advertisement, Marketing & Promotion [Read Order] Relief to Louis Vuitton: ITAT Holds Bright Line Test not valid Method for making TPA on Advertisement, Marketing & Promotion [Read Order]](https://images.taxscan.in/h-upload/2025/06/12/500x300_2043237-louis-vuitton-site-img.webp)
Relief to Louis Vuitton: ITAT Holds Bright Line Test not valid Method for making TPA on Advertisement, Marketing & Promotion [Read Order]
In a significant relief for luxury retail giant Louis Vuitton India Retail Pvt. Ltd. (LV), the Delhi Bench of the Income Tax Appellate Tribunal...


![Bombay HC Quashes Income Tax Reassessment Over Change of Opinion and No Failure to Disclose Facts [Read Order] Bombay HC Quashes Income Tax Reassessment Over Change of Opinion and No Failure to Disclose Facts [Read Order]](https://www.taxscan.in/wp-content/uploads/2025/04/Income-Tax-Reassessment-Bombay-High-Court-Over-Change-of-Opinion-taxscan.jpg)
![Penalty u/s 271AA cannot be Levied without Identifying Missing Documents: ITAT [Read Order] Penalty u/s 271AA cannot be Levied without Identifying Missing Documents: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2025/03/Penalty-Penalty-Section-271AA-Identifying-Missing-Documents-Missing-Documents-Documents-ITAT-taxscan.jpg)

![ITAT upholds CIT(A) decision on Sales Commission Payments, Concluding No TDS Liability for Fees for Technical Services [Read Order] ITAT upholds CIT(A) decision on Sales Commission Payments, Concluding No TDS Liability for Fees for Technical Services [Read Order]](https://www.taxscan.in/wp-content/uploads/2024/10/ITAT-ITAT-Bangalore-Sales-Commission-Payments-TDS-TDS-Liability-Fees-for-Technical-Services-Taxscan.jpg)
![ITAT remands Shell Energy Indias TP Determination Matter After TPO Mistakes Regasification Payment for Operational Support [Read Order] ITAT remands Shell Energy Indias TP Determination Matter After TPO Mistakes Regasification Payment for Operational Support [Read Order]](https://www.taxscan.in/wp-content/uploads/2024/10/ITAT-ITAT-Ahmedabad-Shell-Energy-Transfer-Pricing-Officer-TPO-Regasification-Payment-ITAT-remand-Shell-Energy-Taxscan.jpg)

![ITAT deletes Adjustment on Guarantee Fee Payment, Upholds Judicial Consistency [Read Order] ITAT deletes Adjustment on Guarantee Fee Payment, Upholds Judicial Consistency [Read Order]](https://www.taxscan.in/wp-content/uploads/2024/07/Itat-Judicial-Consistency-Guarantee-Fee-Guarantee-Fee-Payment-income-tax-income-tax-news-itat-on-Guarantee-Fee-Payment-tax-news-itat-Ahmedabad-taxscan.jpg)
![Assessment Order made after Expiry of One Month of Receiving Directions from dispute Resolution Panel is Time Barred: ITAT [Read Order] Assessment Order made after Expiry of One Month of Receiving Directions from dispute Resolution Panel is Time Barred: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2024/05/income-Tax-Appellate-Tribunal-ITAT-ITAT-chennai-Panel-jurisdiction-taxscan.jpg)
![Delhi HC upholds Calculation at Arms Length of Reimbursement of AMP Expenses Incurred By Sony India On its AE [Read Order] Delhi HC upholds Calculation at Arms Length of Reimbursement of AMP Expenses Incurred By Sony India On its AE [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/12/Delhi-High-Court-Sony-India-AMP-Expenses-Reimbursement-of-AMP-Expenses-advertising-promotion-expenses-Associated-Enterprises-taxscan.jpg)
![Relief to Tech Mahindra: ITAT directs LIBOR plus 80 Basis points for Interest Rate in determining ALP for Loans borrowed in Foreign Currency [Rad Order] Relief to Tech Mahindra: ITAT directs LIBOR plus 80 Basis points for Interest Rate in determining ALP for Loans borrowed in Foreign Currency [Rad Order]](https://www.taxscan.in/wp-content/uploads/2023/11/Tech-Mahindra-ITAT-Directs-LIBOR-plus-80-Points-for-Interest-Rate-ALP-for-Loans-Foreign-Currency-TAXSCAN.jpg)
![Arms Length Price cannot be Done Except under one of the Methods Prescribed u/s 92C(1)of Income Tax Act: ITAT deletes TP Adjustment based on Adhoc Estimation [Read Order] Arms Length Price cannot be Done Except under one of the Methods Prescribed u/s 92C(1)of Income Tax Act: ITAT deletes TP Adjustment based on Adhoc Estimation [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/09/Arms-Length-Price-Done-Except-Methods-Prescribed-Income-Tax-Act-ITAT-TP-Adjustment-Adhoc-Estimation-TAXSCAN.jpg)