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Expense on Business Promotion under The Income Tax Act,1961
Introduction The Income Tax Act, 1961, governs the tax liabilities of individuals and businesses in India. Promotion expenses play a very...
![Pass Through Cost directly relatable to Advertisement & Publicity, Business Promotion and participation in trade events are excluded from cost base :ITAT Grants relief to BBC World (India) [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/11/bcc-1.jpg "Pass Through Cost directly relatable to Advertisement & Publicity, Business Promotion and participation in trade events are excluded from cost base :ITAT Grants relief to BBC World (India) [Read Order]")
![Disallowance u/s 37 cant be made when Details have been furnished by Assessee for Business Promotion Expenditure: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/10/Disallowance-Details-furnished-by-Assessee-Business-Promotion-Expenditure-ITAT-TAXSCAN.jpg "Disallowance u/s 37 cant be made when Details have been furnished by Assessee for Business Promotion Expenditure: ITAT [Read Order]")
![Gifts to Dealers and “Shagun” during Marriage of Dealers and Staff are Effective Tools for Business Promotion and Social Welfare, Deductible: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/01/Gifts-Dealers-Gifts-to-Dealers-Shagun-Marriage-of-Dealers-Marriage-of-Dealers-and-Staff-Business-Promotion-Social-Welfare-Deductible-ITAT-Taxscan.jpg "Gifts to Dealers and “Shagun” during Marriage of Dealers and Staff are Effective Tools for Business Promotion and Social Welfare, Deductible: ITAT [Read Order]")
![Sponsoring Foreign Trips of Doctors for Business Promotion is allowable as Expenditure: Mumbai ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2017/04/Travel-Abroad-Taxscan.jpg "Sponsoring Foreign Trips of Doctors for Business Promotion is allowable as Expenditure: Mumbai ITAT [Read Order]")
‘Secret Commission’ for Business Promotion are rightly Treated as ‘Bribe’, Deduction not Available: ITAT Bengaluru [Read Order]
In Rampur Arvind v. ACIT, the ITAT, Bengaluru bench held that secret commission/ incentives paid to executives of business houses by the assessee for the purpose of business promotion are rightly...
![‘Secret Commission’ for Business Promotion are rightly Treated as ‘Bribe’, Deduction not Available: ITAT Bengaluru [Read Order]](https://www.taxscan.in/wp-content/uploads/2017/04/Commission.jpg "‘Secret Commission’ for Business Promotion are rightly Treated as ‘Bribe’, Deduction not Available: ITAT Bengaluru [Read Order]")