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![Branding Expenses by Start-Up before Commencement of Business constitute “Business Loss”: ITAT [Read Order] Branding Expenses by Start-Up before Commencement of Business constitute “Business Loss”: ITAT [Read Order]](https://www.taxscan.in/wp-content/uploads/2023/02/Branding-Expenses-Start-Up-Commencement-of-Business-Business-Loss-ITAT-Income-Tax-taxscan-.jpg)
Branding Expenses by Start-Up before Commencement of Business constitute “Business Loss”: ITAT [Read Order]
In a recent case, the Mumbai bench of the Income Tax Appellate Tribunal (ITAT) held that branding expenses by a Start-Up before the commencement of...